So you would think, what is a movie review doing in a blog about advertising..? Well thats the crux of this great film.
What is the value of a luxury product in your life if some one else does not crave for it ? Think about it....How did you come to taste about your first Cuban cigar or the horrendously expensive single malt or Blue Label. How did u hear about Florsheim and Patek Phillipe ? Are B&W speakers & McIntosh equipment your first choice of premium sound setups?
These are not your every day products like Tide and Colgate which you instantly gravitate to. They are more like whirlpools where the consumer gets sucked in because he circles round about a concept which he has observed in his colleague / neighbor / friend / classmate / buddy / boss and after "putting a lot of thought to it" decides that he needs to have them. I am guilty of the same...This is really the art of selling.
This film executes this concepts brilliantly. Yes, there is a fair amount of drama and emotions also thrown in but thats expected. Its been some time since I got this feeling inside me after I watched a movie. (The kind of feeling that I got after I saw requiem for a dream).
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