Whenever I go watch a movie in Fun Cinemas (Andheri W), Fame Ad Labs (Andheri W) or Cinemax (Versova) I inevitably end up watching the ad of Axis Bank Priority Banking. I am sure a bunch of you guys have also seen this monstrosity. If I were not forced to view this ad innumerable times, I would'nt have cared much about it but since it has been force fed to me, I cannot help but list out the flaws in the execution :
1. The guy gets information from his relationship manager like a "khabari" doles out tips...Ouch!
2. To indicate foreign travel, they place cut outs of destinations. This reminds me of cheap photo booths, where you can get yourself pictured with famous people / in famous destinations.
3. Instead of talking new age banking methods - like net and phone banking, the guy relies on paper based stuff...Sad.
4. This one is my favourite: Take pain to notice the cheque on which the hero of the ad is signing away to glory...Look harder and you will see that the cheque says-SPECIMEN. Oh my God! They have used a dummy cheque in the advertisement and have not bothered to even airbrush it out......
To prove my last point, I tried looking for the advertisement on YouTube but no one has put up the ad yet...So next time you go to the theatre and you are force fed this ad lookout for the specimen copy!
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Haha..Good one! I guess you look at the ad's in details. I normally go in late after the ad's are over
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